The WLS Awards Program

The WLA Interactive Awards are a flagship moment of the World Lottery
Summit, shining a spotlight on the most powerful and innovative
campaigns in the global lottery industry. ​

These awards offer a unique opportunity to showcase your lottery’s most
impactful campaigns from the past two years and gain valuable visibility
across the industry.​

A new era for 2026​
For the 2026 edition, the categories have been completely redesigned to
better reflect the evolving reality of advertising and industry practices.​

The WLA Interactive Awards are also expanding with the introduction of
the Responsible Gaming Awards, reinforcing the industry’s
commitment to safer play and social responsibility.​

The WLA Interactive Awards will feature not one, but two ceremonies:​

the Advertising Awards and the Responsible Gaming Awards.