The WLA Awards
The WLA Awards are a flagship moment of the World Lottery
Summit, shining a spotlight on the most powerful and innovative
campaigns in the global lottery industry.
These awards offer a unique opportunity to showcase your lottery’s most
impactful campaigns from the past two years and gain valuable visibility
across the industry.
A new era for 2026
For the 2026 edition, the categories have been completely redesigned to
better reflect the evolving reality of advertising and industry practices.
The WLA Awards are also expanding with the introduction of
the Responsible Gaming Awards, reinforcing the industry’s
commitment to safer play and social responsibility.
The WLA Awards will feature not one, but two ceremonies:
the Advertising Awards and the Responsible Gaming Awards.
WLA Advertising Awards
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Best Product Advertising .
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Best Campaign effectiveness Advertising
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Best Corporate Advertising
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Best Social Impact Advertising
WLA Responsible Gaming Awards
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Player Engagement: Youth & Young Adults Awareness.
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Employee Engagement
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Retailer Engagement
Introducing a new highlight for this edition
Each Award program now features an exclusive Jury Recognition Award category.
Created to celebrate excellence beyond the traditional competition framework, and pay tribute to visionary ideas and initiatives that leave a lasting impression, this distinction empowers the jury to honour one outstanding Advertising initiative and one exceptional Responsible Gaming initiative that truly stand apart.
Whether through remarkable creativity, bold originality, meaningful impact or outstanding relevance, this recognition shines a spotlight on projects that redefine standards and inspire the industry to continue to do its important work to support good causes and positively impact societies around the world.
If you have a Responsible Gaming Initiative that doesn’t fit into one of the categories, but merits consideration, you can still submit it for the Jury Recognition Award, with the title “Other”.
Finally, the Jury Recognition Award will select one overall winner from all submission categories.
