Play for Society

Play for Society
Good Causes: Getting the Message Across

During World Lottery Summit 2020 (WLS 2020), the WLA will inaugurate the Play for Society project – a photograph and video exhibition depicting the worthy causes funded by WLA member lotteries around the world.

With Play for Society, we aim to provide member lotteries with a visual platform to showcase their beneficiaries and feature the good causes that their lotteries support. The project will also serve as a public reminder, that the funding of good causes is not only one of the basic criteria for WLA membership and a common thread between all WLA member organizations; it is the main objective of the entire lottery industry.

Materials received will be on exhibit during the WLS 2020, in Vancouver, Canada. Participation is free of charge.

How to Participate

All WLA and NASPL lottery members can take part to the project by sending photographs and/or videos representing and highlighting the cause(s) supported by the lottery.

All photographs, videos and all the additional information must be sent to by July 15, 2020.

To send large files, please use WeTransfer


  • Photograph/s and/or video/s highlighting the cause(s) your lottery supports
  • Title of each photograph and/or video
  • A brief synopsis of each photograph and/or video series for publication
  • Name and description of the good cause(s) supported, including:
    • Area (education, culture, social activities, sports, etc.)
    • Specific location(s) where the good cause has been supported
    • Amount of funds dedicated to the particular cause
    • Any other details about the beneficiary that you wish to share

By sending the photographs and pictures, lotteries authorize the WLA to use the graphic material at the WLS 2020 in Vancouver, as well as at other WLA events, in publications, on social media and online. Lotteries also confirm that they hold all rights and permissions from individuals and places reproduced in the photographs and videos sent.

Technical Details


  • Photographs can depict one or more good causes
  • Each lottery may send one or more photographs
  • Each photograph must be identified by a title and a brief synopsis
  • All file types are accepted, though jpeg, tiff or raw images are preferred
  • High resolution (min 72 DPI at 1920x1080 px) is required
  • Landscape or portrait formats will be accepted


  • Ideally, each video should present only one good cause supported by the lottery
  • Each lottery may send one or more videos
  • mp4 or .mov (QuickTime) files will be accepted
  • Videos should be no longer than three minutes and may be with or without sound
  • Only landscape format (i.e. horizontal) will be accepted
  • Videos taken with mobiles phones will be accepted provided the resolution is sufficient


During the event photos and videos will be displayed on monitors placed throughout the WLS 2020 venue.
Selected photos and videos may be used by our media agency to produce a video collage or as stand-alone images.
As the video collage may appear without sound, we recommend you produce short, engaging videos with strong images that will get the message across, even when played silently.
Each photo and video will be complemented by the details you provide to us (titles, descriptions, etc.), as requested above.

Contact Details

Valeria Serpentini
+41 61 544 1104


Gold Contributors

Dear WLS 2020 participants. Please be informed that no decision has yet been taken on the future of World Lottery Summit 2020 (WLS 2020). It is still too early to determine what effect the current COVID-19 pandemic will have on the fate of the convention. The WLS 2020 organizing team is monitoring the situation closely and will inform WLA and NASPL members as soon as a final decision has been reached. Although we do hope that WLS 2020 will go forward as planned, the safety and wellbeing of our members must take precedence. Thank you for your understanding in this difficult time.