Parallel Sessions

WLS 2022 Parallel Sessions

October 17, 2022 – 15:05 to 16:05 
Parallel session 1 – Lottery Innovation and Creativity 

In this rapidly changing marketplace, in order to remain competitive with other industries that are vying for the entertainment/disposable consumer income, the ‘tried and tested’ ways of meeting challenges are not always sufficient. Lottery, to avoid stagnation, should foster creative and innovative environments in all aspects of their operations. 

This session will look at the measures lotteries have implemented in this regard and their resulting positive outcomes. 

Industry panellists to follow 

October 17, 2022 – 15:05 to 16:05 
Parallel Session 2 – Leadership for a Customer-focused Organization 

The most successful organizations put the customer at the center of their leadership, strategy, and operations – an approach commonly called customer obsession. However, 70% of customer-focused transformations fail because leaders fail to create an environment in which employees can focus on customers. 

This session will look at the key behaviours that leaders must exhibit in order to create this environment, which results in better employee experiences, customer experiences, and business outcomes.  

Industry panellists to follow 

October 17, 2022 – 15:05 to 16:05 
Parallel session 3 – Diversity and Inclusion 

In today’s world, a strong corporate commitment to diversity and inclusion policies plays an ever-increasing role in ensuring a company’s success. It isn’t just about having the right mix of employees in your organization; your plan has to address the bigger picture: are there unconscious biases in your organizational processes; does your organization provide a safe environment for all; is the balance of power throughout your organization equal on all levels; are there strong anti-bullying and anti-harassment policies in place?   

This session will look how lotteries have addressed these elements in their DI&B strategies.  

Industry panellists to follow 

October 17, 2022 – 16:20 to 17:20 
Parallel session 4 – Sports Data Rights 

The debate around sports data rights and their use by Betting Operators has advanced significantly in the past year or more. Exclusive data deals are now a part of the landscape more than was previously the case.  

This session will give the chance to reflect on what lies ahead in this significant sector.  

Industry panellists to follow 

October 17, 2022 – 16:20 to 17:20 
Parallel session 5 – Marketing: Reaching new audiences 

In a maturating market such as lotteries, it is not enough to retain the existing customer base which is necessary aging. It is crucial that organizations focus on attracting new players who also have growth potential. This means adjusting product and marketing strategies to cater to this growing market.  

This session presents some lottery success stories that can help you attract and grow these elusive consumers. 

Industry panellists to follow 

October 17, 2022 – 16:20 to 17:20 
Parallel session 6 – Illegal Gaming: How to counter non-authorized operators 

The growth of internet gaming has seen an increased presence of operators selling in jurisdictions without authorization. As a result, players are migrating to sites that do not have the necessary RG and integrity safeguards. There are measures, both offensive and defensive, that a lottery can take to counter these operators.  

This session will provide examples of both and explain the tools WLA can put at your disposal.  

Industry panellists to follow 

October 18, 2022 – 15:55 to 16:55 
Parallel session 7 – CSR/RG 

All or most of the profits generated by our members are returned to their communities for the public good. However, lotteries face more and more competition – land base and online – from for-profit and unauthorized operators. Our continued ability to fulfil our ‘public good’ mandate is reliant on our credibility. This is why Corporate Social Responsibility (CSR) with its important Responsible Gaming (RG) component is part of our lottery DNA. Both NASPL and WLA, through certification and best practices guidelines, actively support these initiatives. 

This session will explore new trends and initiatives enabling lotteries to always be at the forefront of ensuring their player protection. 

Industry panellists to follow 

October 18, 2022 – 15:55 to 16:55 
Parallel session 8 – Lottery workplaces adapting to post covid world 

When crises (such as COVID-19) occur, the companies that emerge stronger are those that are able to adapt their business to overcome the new challenges. The unpredictability and scale of the COVID-19 pandemic has forced all industries, lotteries included, to adapt to a new way of working. With the changing meaning of a ‘DAY at the OFFICE’ more than ever it is necessary to reimagine work and how it is done. This raises complex legal, equity, productivity and public-relations issues not faced before.  

This session will deal with how lotteries have addressed these issues to ensure a productive workplace in the ‘post covid normal’.  

Industry panellists to follow 

October 18, 2022 – 15:55 to 16:55 
Parallel session 9 – Transformation, Innovation & Security 

The security paradigm for lotteries and sports betting operators across the world is constantly evolving. 

As organizations continue to transform and innovate, whether to overcome post-COVID challenges or as part of their natural evolution, security plays a crucial role in safeguarding the institutional credibility of gaming operators. 

This session will explore some of the enabling technologies for lottery and sports betting operations, like the cloud and RNGs, and will address this central security-related point: Will security be seen as a means to stifle innovation, or to strengthen it? 

Industry panellists to follow 

WLA Platinum Contributors

WLA Gold Contributors