Judging criteria
Advertisements will be judged against the following criteria:
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Impact / effectiveness of the game / product
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Information content (relevance to target audience)
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Design / aesthetic appeal
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Creativity
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Ability to gain and maintain the customer’s attention (cut-through)
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Ability to change customer perception
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Any other criteria the judging panel deems appropriate
Judging panel
BCLC as the host lottery has recruited a panel of industry experts to assess submissions against the above criteria. Panel members have an excellent awareness of global advertising / marketing trends and the ability to maintain a global perspective during the judging process. Information on the panel is attached.
Judging process
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Member lotteries will each have a vote in the selection of finalists
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5 finalists in each category screened at WLS2018
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All finalists will receive a certificate of recognition
A mix of votes from WLA member lotteries and the judging panel will determine the finalists to be presented to delegates at the Advertising Awards Session. The weighting of votes will be 30% for member lotteries vs 70% for the judging panel. 5 finalists in each category will be drawn up.
The 15 finalists will be screened at the Interactive Advertising Awards Session on Wednesday, October 19, 2022, from 10:00-11:00 a.m. We encourage the WLA Advertising Awards contestants and all delegates to attend the Interactive Advertising Awards Session to vote for their favorite advertisement in each category.
From each category, the delegates will vote for their favorite and the 3 winners will be presented a trophy in the last part of the same session. The remaining finalists will each receive a certificate of recognition as finalists.
From the 3 winning advertisements, the panel will select the WLA Grand Global Advertising Award winner, which will be announced at the Closing Dinner.
The decision of the judges will be final and binding and appeals will not be entered into. Please note that submissions will not be returned following judging.
Deadline for submissions
Submissions must be uploaded to the submission address by close of business (Central European Time) on Friday, August 19, 2022.
Entry fee
An entry fee of CAD 500 per submission is payable by electronic bank transfer. Full payment details are provided below.
Entry fees must be received by close of business on Friday, August 19, 2022 (Central European Time).
Please note that there is no entry fee for the Grand Global Advertising Award as winners from the three award categories will automatically be entered into the pool for this award.
Electronic bank transfer
Bank transfers should be in Canadian Dollars CAD (not your own currency) made payable to:
Beneficiary |
World Lottery Association |
Name & address of bank |
Crédit Suisse, Lausanne, Switzerland |
IBAN |
CH05 0483 5024 1502 8201 0 |
Account number |
241502-82-10 |
Swift code |
CRESCHZZ80A |
Clearing number |
4835 |
Reference |
WLS2022 Ad Awards + your company name |
Payments should be made with the instruction ‘fees and charges to be paid by sender’.
Alternative payment methods
Should you not be able to make a bank transfer, please send a mail stating reasons to wlsawards@world-lotteries.org.
Prizes
The winning entry in each category as well as the winner of the Grand Global Advertising Award will be presented with a trophy. The trophies for the individual category winners will be presented following the voting during the Advertising Awards Session on Wednesday, October 19. The Grand Global Advertising Award trophy will be presented the same evening at the WLS 2022 Closing Dinner.
Questions
Please direct any questions you have regarding the awards to the WLS 2022 Awards Committee via email at wlsawards@world-lotteries.org. Please reference the Advertising Awards in the subject line.