World Lottery Summit 2018

Gaining the edge in the new world
It takes you to tango

Buenos Aires, Argentina

November 18 - 22, 2018

Registration opens soon

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Countdown to Argentina:
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Parallel Session 1

Monday, November 19, 2018 from 14:30 – 15:30
Sports Betting: Ensuring that Integrity Always Comes Out on Top

Over the years, great strides have been made to combat match fixing around the world. International sports federations, law enforcement agencies, and the lottery and gaming industries have combined their efforts to preserve the highest degree of integrity of sporting events. Any breach or mishap in the area of sports betting could have devastating effects on your corporate brand. This session looks at the importance of remaining vigilant with regard to match fixing and best practices in the sale of sports betting products.

Parallel Session 2

Monday, November 19, 2018 from 14:30 – 15:30
How to Attract and Retain the Elusive Millennial Generation

The lottery industry worldwide faces the challenge of attracting millennials who tend to find that the games which interest their parents hold no attraction for them. Understanding this generation's mind is crucial in helping lottery operators gain and retain their attention. Millennials are pushing operators to be increasingly innovative to challenge them intellectually and to developing products with increased entertainment factors. Here are some lottery success stories that can help you increase your market share among these elusive consumers.

Parallel Session 3

Monday, November 19, 2018 from 14:30 – 15:30
The Role of Corporate Social Responsibility Today and Moving Forward

All or most profits generated by state-authorized lotteries are returned to the community. Their continued success lies in their ability to remain credible in the eyes of their multiple stakeholders. This is why Corporate Social Responsibility (CSR) must be at the heart of our members' concerns. CSR and responsible gaming measures are intrinsically bound together. Since 2006, the WLA has promoted responsible gaming principles through its Responsible Gaming Framework, thus protecting lottery players around the world for more than a decade. This parallel session will look at how we can all move forward in the years to come.

Parallel Session 4

Monday, November 19, 2018 from 16:00 – 17:00
Is Blockchain Technology Our Best Bet?
An In-Depth Look at Cybersecurity Today

Lotteries across the globe depend on technologies that guarantee the highest level of cybersecurity to safeguard their most precious asset: their institutional credibility. This session takes a practical and illustrative look at cybersecurity, addressing the importance of engaging top-level management and sensitizing them to the benefits of best practices. As well, looking at current trends in blockchain technology, we will see if it can be used by operators to decrease costs and increase transparency.

Parallel Session 5

Monday, November 19, 2018 from 16:00 – 17:00
The Whys and Wherefores of the Proposed WLA By-Law Changes

Since creation of the WLA in 1999, the lottery industry worldwide has evolved greatly, undergoing considerable and constant pressure from an ever-expanding Internet. Today's context of gaming sites, operating without regard for jurisdictional borders requires that the Association strengthens its footprint to optimize its effectiveness. This can be done by broadening our membership base to include organizations that share our values thereby reinforcing the principles for which we stand.

Parallel Session 6

Monday, November 19, 2018 from 16:00 – 17:00
Jean Jorgensen Award Winner Presentations

Jean Jorgensen was the WLA Executive Director from October 2008 until his untimely demise in February 2016. The WLA decided to recognize Jean Jorgensen's exceptional contribution to the lottery industry by inaugurating the Jean Jorgensen Merit Award. The award encourages the development of future lottery leaders by recognizing their contribution to the introduction of innovative solutions that address their lottery's needs. At this session you will meet the inaugural winners of the award and learn of their innovative successes.

Parallel Session 7

Tuesday, November 20, 2018 from 15:30 – 16:30
A Hands-On Approach to Gamification

This workshop will give you the chance to expand your thinking about what's possible in the future with a series of hands-on forecasting activities. You'll learn and practice three of the most important creative strategies of professional futurists, as taught in Dr. McGonigal's top-rated Stanford University course "How to think like a futurist", and apply them directly to the future of lottery entertainment. Improve your skills of creative foresight, imagination and invention – and take home big ideas about what might change over the next decade of lotteries worldwide.

Parallel Session 8

Tuesday, November 20, 2018 from 15:30 – 16:30
WLS 2018 Debate: "Can industry disruptors be beaten at their own game?"

Facing Disruptors: What are Our Options?
The presence of illegal lottery operators has become a game-changer for the lottery industry. Their practices have been disruptive to the point of creating new expectations amongst consumers and forcing us to rethink our methods. What is the best way to react to their intrusion in our jurisdictions moving forward?

Parallel Session 9

Tuesday, November 20, 2018 from 15:30 – 16:30
Tools to Fight Parasitical Lottery Services

Technological advances over the years have paved the way for illegal entities to offer foreign lotteries in a variety of jurisdictions. The rapid growth of illicit bet-on-lotteries and courier services translates into the threat of lost revenue for legal national lottery operators. Learn what actions you can take and the tools the WLA provides to counter the presence of parasitical lottery services in your jurisdictions.